The Clase Azul Tequila Día de Muertos Colores is the second installment of an annual series of limited editions the luxury brand began in 2021. The series is called Nuestros Recuerdos (“Our memories”) and Colores will debut with 6,500 decanters across the globe. This year’s installment pays tribute to the vibrant colors which play a significant role in the emotional significance of the holiday.
Día de Muertos (Day of the Dead) is a Mexican holiday which honors and celebrates the memory of loved ones who have passed. Steeped with traditions drawn from a variety of influences, it is often associated with flavorful foods, captivating scents and sounds, and decadent displays of color. Due to its importance, this two-day festivity and its associated traditions were inscribed into UNESCO’s list of the Intangible Cultural Heritage of Humanity in 2003.
“Día de Muertos is one of the most important celebrations in Mexican culture, it’s a time of remembrance and gathering, so creating a decanter that embodies so much meaning and nuance is no easy feat,” explained Clase Azul Creative Director Miguel Hernández. “This year’s edition, Colores, has left me with a deep sense of pride in my team for conveying what this holiday represents and the role that colors play in it for so many.”
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